Chennai, 2nd August 2023: Hockey India, today, announced its partnership with Limca Sportz as the official supplier for the Hero Asian Champions Trophy Chennai 2023. The elite tournament, scheduled to be held at the iconic Mayor Radhakrishnan Stadium in Egmore, Chennai from 3rd August to 12th August, promises to be a showcase of exceptional hockey talent, and Limca Sportz, which is the first-ever brand extension of Coca-Cola’s homegrown brand Limca into the hydrating sports drinks category, is honored to play a significant role in this prestigious event.
~ The Hero Asian Champions Trophy Chennai 2023 will take place from 3-12 August 2023 ~
Under this partnership, Limca Sportz, a product of The Coca-Cola Company, will be responsible for supplying all Coca-Cola beverages to players, staff members, coaches, dignitaries, officials, and VIPs at the tournament venue throughout the event.
Limca Sportz, introduced by Coca-Cola India Private Limited as a low-sugar beverage, serves as a hydration-based sports product since its launch in 2022. It contains glucose and essential electrolytes, making it a suitable choice for players to rapidly replenish fluids during the intense tournament. This water-based and no-fizz beverage helps in faster rehydration in individuals involved in physical activity in the form of sports, exercise, and high intense chores.
Hockey India President Padma Shri Dr. Dilip Tirkey, expressed his delight with this association, stating, “We are pleased to have Limca Sportz as our official beverage partner for the Hero Asian Champions Trophy Chennai 2023. This collaboration promises to enhance the overall experience for all involved in the grand sporting event. We look forward to working together with Limca Sportz and establishing a productive partnership.”
Commenting on the partnership, Karthik Subramanium, Director, Coca-Cola India, said, “We are thrilled to announce Limca Sportz as the official supplier for the Asian Champions Trophy. We are delighted to be part of this prestigious event, promoting the importance of staying hydrated and energized throughout the tournament. Together, we aim to elevate athletes’ performance and celebrate the spirit of sportsmanship.”
HOCKEY INDIA TEAM PARTNERS
Odisha (India’s Best Kept Secret) – Major Team Partner
Sports Authority of India (SAI)
Shiv Naresh
About HOCKEY INDIA
HOCKEY INDIA (HI) is the governing body with exclusive mandate to direct and conduct all activities for both men and women’s hockey in India. It is recognized by the Ministry of Youth Affairs & Sports, Govt. of India as the sole body responsible towards promoting Hockey in India.
Headquartered in New Delhi, Hockey India was established on 20th May, 2009 and is affiliated to the International Hockey Federation (FIH), the Indian Olympic Association (IOA) and Asian Hockey Federation (AHF).
Committed to the development of Hockey in the country, Hockey India with the assistance of Sports Authority of India and Department of Sports, Government of India, trains players at sub-junior, junior and senior level. The governing body engages in Coaching the coaches with International Standard certification programs, educates and equips technical officials and umpires to find a foothold in international arena, provides world-class infrastructure and International exposure for the players besides regular international competition. Hockey India has also pioneered in bringing top International hockey events to India such as the FIH Men’s World Cup in 2010 and 2018, FIH Champions Trophy in 2014, FIH Junior Men’s World Cup in 2016 and 2021, FIH Hockey World League Final in 2017. With its vision to popularize the game and constantly promote it, Hockey India brought the Indian Men’s Hockey Team into the top three in the world. Hockey India is also dedicated to getting the Indian Women’s Hockey Team into the top three in the world.
About ODISHA
Odisha – the Eastern State of India – is known for its love for Hockey and over the years it has evolved to be the Global Hub of Hockey. The State successfully hosted the Odisha Hockey Men’s World Cup Bhubaneswar 2018, followed by the FIH Men’s Series Finals Bhubaneswar Odisha, FIH Olympic Qualifiers Odisha, and FIH Hockey Pro League 2020-21. Odisha has previously hosted the Champions Trophy 2014 and the Odisha Men’s Hockey World League Final Bhubaneswar 2017. Odisha also hosted the FIH Men’s Hockey Junior World Cup in 2021.
Kalinga Lancers, the team owned by the State, were the winners in the Hockey India League 2017. Taking a step further towards realising the dream of restoring the glory of Indian Hockey at the global level, the State is sponsoring the Indian Hockey Teams till 2033.
Odisha also hosted the FIH Odisha Hockey Men’s World Cup 2023.
